After the insurance exchanges set up under the Affordable Care Act first went live in late 2013, Lori Lomas started combing the website of Covered California on a hunt for good deals for her clients. Lomas is an agent at Feather Financial, in the Sierra Nevada town of Quincy, Calif.; she's been selling health policies in rural communities for more than 20 years. But in 2013, she noticed a troubling change that surprised her: For many clients, insurance options decreased. "I just started running quotes for people," Lomas says, "and began realizing that in [some] zip codes, the only thing that shows up is Anthem [Anthem Blue Cross]."