The health insurance industry is giving the new House health reform plan a thumbs-down. Karen Ignagni, president and chief executive of America's Health Insurance Plans, which represents many of the nation's insurance companies, warned in a statement that the House bill would increase costs for consumers and employers and disrupt the current healthcare system. She also painted a dire picture of the consequences of a government-run insurance plan, or public option, which is designed to compete with private insurers.