Keystone Mercy Health Plan mailed letters to 5,000 subscribers in Delaware County, PA, that assigned them to new primary-care doctors in the wake of a contract dispute with Crozer-Keystone Health System. Keystone Mercy's contract with Crozer-Keystone expires April 30. The two have been negotiating since 2008 and have continued to work together under a series of contract extensions. Talks are continuing.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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