More than 100 insurers sign up for Obama healthcare exchanges

(Reuters) - The White House, seeking to show early success for President Barack Obama's health reforms, said more than 120 insurers have applied to sell plans on federally-run online marketplaces that begin offering subsidized coverage in just over four months. Based on a memo released by senior administration officials, about 5 million consumers could be able to choose from a variety of plans from at least five insurance companies with coverage that meets new quality standards set down by the 2010 Patient Protection and Affordable Care Act. Each insurance company applicant would offer 15 separate plans on average.