There are 33,000 employees, spouses, and children that are covered by Nasvhille insurance plans that qualify for a new incentive program at Nashville General Hospital at Meharry. The program calls for General to waive co-pays, co-insurance, and deductibles for the employees and their dependents. "If 10% of those individuals, or even 5%, choose General Hospital, you'll significantly shift the payer mix toward a mix that drives real revenue toward the organization," said Reginald Coopwood, MD, chief executive of the Metro Hospital Authority, which runs the hospital.