The healthcare industry has spent decades and billions of dollars designing experiences that empower and activate patients across their unique clinical journeys. The same cannot be said for the financial side of healthcare. The shift of the financial burden to the consumer and the lack of appropriate tools to help them manage their obligations has had predictable results. More than 50% of Americans have medical debt of at least $1,000 and more than two-thirds of consumers under 65 say they struggle to make these payments. This debt burden represents an existential threat to hospitals already operating on thin margins, thanks in part to the pandemic.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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