Employee benefits company JOON raises $2.3M in seed funding

Jon Shooshani and Sebastian Elghanian got a bird's eye view of how quickly the pandemic changed tech workers' priorities. The founders of JOON, an employee benefits software platform that automates the reimbursement process for workers, said they almost immediately began to see shifts in how people were using their benefits. Employees were quickly redirecting their gym membership benefits towards wearables and home workout equipment, and companies were expanding benefits for a home office and childcare — things they normally didn't pay for.