“Clinical-grade” is an example of marketing puffery designed to borrow authority from medicine without the strings of accountability or regulation. It sits alongside other buzzy marketing phrases like “medical-grade” or “pharmaceutical-grade” for things like steel, silicone, and supplements that imply quality; “prescription-strength” or “doctor-formulated” for creams and ointments denoting potency; and “hypoallergenic” and “non-comedogenic” suggesting outcomes — lower chances of allergic reactions and non-pore blocking, respectively — for which there are no standard definitions or testing procedures.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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