Doctors and hospitals need to talk more. This app can help

As an intern fresh out of medical school at Columbia University, Joe Mayer says one of the most frustrating tasks in the ER was spending hours trying to track down a patient's primary care physician. It was tedious, yes. But more than that, it was just one more obstacle to making a decision about that patient's care in an already byzantine healthcare system. And so, during his intern year, Mayer, who had worked for and founded several healthcare IT companies in the past, started work on a company to cut through this complexity.