New study from PwC says improved insurer-provider communication will lead to better patient care. If providers and insurers hope to improve medical care, they need to join forces to maximize the amount of patient data available to clinicians, said a recent report by PwC. Incorporating this larger pool of data into an organization will become critical as the landscape evolves into a more outcome-based approach. According to the report, data can serve as a "powerful weapon" in the fight for constraining costs, but today's data tends to be trapped in silos. As a result, the benefits of informatics have largely bypassed the patient.