A New York City academic medical center is drawing unexpected fire from doctors, patients and others in health care for buying a pricey Super Bowl ad touting its services. NYU Langone's ad comes amid heightened scrutiny of nonprofit hospitals, which don't pay federal income taxes, and as Americans' frustration with the broader health care system is cresting. The big picture: The ad played nationwide — alongside those for automakers, beer and snack foods — and likely cost upward of $8 million, according to TV ad impact measurement company iSpot. It featured a group of doctors struggling to complete a passing play, then getting words of encouragement from former New York Giants star Victor Cruz as a narrator intoned, "Not the best football team, but the best health system."
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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