A new digital health care marketplace has a good amount of Amazon in its DNA. General Medicine, with $32 million in funding, came out of stealth with three former Amazon employees as co-founders and investors, a business model that could compete with Amazon's One Medical — and behind the scenes, a current senior Amazon executive. The former employees, including the founders of PillPack — the pharmacy company that Amazon bought in 2018 for about $750 million and grew into Amazon Pharmacy — bill General Medicine as a 'one-stop shop for expert care' that connects patients to its own telehealth medical practices and to outside care. Sunita Mishra, Amazon Health Services' CMO, is the physician owner of one of those practices and advised the company early on.
