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With rise of agents, we are entering the world of identic AI

By Harvard Business Review  
   February 18, 2026

What if the AI you integrate into your organization isn’t just about efficiency or creating digital assistants, but completely changes how you work? Longtime digital trend watcher Don Tapscott says the next wave of artificial intelligence is all about identic AI – where personalized agents don’t just complete tasks, but understand your judgment and values and take actions on your behalf.

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