U.S. Surgeon General Regina Benjamin is challenging mobile health application developers to come up with technology tools that are not only creative but also easy and enjoyable for Americans to use in their everyday lives to encourage healthy behaviors. The Surgeon General's Healthy Apps challenge, announced during her Tuesday morning keynote at the mHealth Summit, is designed to develop handy tools with tailored information that will encourage those "who may not be tech savvy and who wouldn't ordinarily want to get involved to become healthy and fit, and to make it easy and fun." The app will also be aimed at individuals who live in communities that are hard to reach or underserved by healthcare providers.
