The Healthcare Advertising Awards recognized creative execution and overall excellent advertising from healthcare organizations.
The Healthcare Advertising Awards announced this year's winners, including healthcare organizations that took home the "Best of Show" award, which recognizes advertisers' outstanding creativity in their marketing and branding efforts..
In its 40th year, the annual awards campaign received 4,300 entries from healthcare organizations looking for recognition for a variety of advertising campaigns and mediums. A national panel of judges chose winners based on creativity, quality, message, effectiveness, consumer appeal, graphic design, and overall impact, according to the website.
The judges recognized 19 healthcare organizations as "Best of Show," which included 13 hospitals and health systems winning in that category for their outstanding creativity and breakthrough advertising.
Additional awards were presented to healthcare organizations, including 530 gold awards, 352 silver awards, and 238 bronzes.
Best of Show Winners List
Total advertising campaign: Atrium Health Brand "Live Fully"
Radio advertising-single: Brand 2.0
Agency: Real Chemistry
TV advertising-single: "Incredible. Together." anthem
Agency: Colle McVoy
Fred Hutchinson Cancer Center
Outdoor: Fred Hutch brand campaign
Total advertising campaign: HCA Healthcare enterprise "We Show Up" campaign
Agency: BPD Advertising
Mass General Cancer Center
TV advertising-single: Cancer Center
Penn Medicine Basser Center for BRCA
Integrated marketing campaign: Basser Center for BRCA: "Do You Have It?"
Richmond University Medical Center
Installations: "Clean hands start here" kiosks
Agency: DavidHenry Marketing & Media
Silver Cross Hospital
Special event: Inaugural "Silver Social"
Integrated marketing campaign: UChicago Medicine Corner Children's Campaign
Agency: SPM, part of SPM Group
University of Maryland Medical Center
Magazine Advertising-single: "Shock Trauma," Gala program advertisement
Wellstar Health System
Installations: Vehicle rebranding—pediatrics
White Plains Hospital
Website: White Plains Hospital Website
Agency: Coffey Communications
Melanie Blackman is a contributing editor for strategy, marketing, and human resources at HealthLeaders, an HCPro brand.