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13 Hospitals and Health Systems Take Home Outstanding Advertising Award

Analysis  |  By Melanie Blackman  
   June 16, 2023

The Healthcare Advertising Awards recognized creative execution and overall excellent advertising from healthcare organizations.

The Healthcare Advertising Awards announced this year's winners, including healthcare organizations that took home the "Best of Show" award, which recognizes advertisers' outstanding creativity in their marketing and branding efforts..

In its 40th year, the annual awards campaign received 4,300 entries from healthcare organizations looking for recognition for a variety of advertising campaigns and mediums. A national panel of judges chose winners based on creativity, quality, message, effectiveness, consumer appeal, graphic design, and overall impact, according to the website.

The judges recognized 19 healthcare organizations as "Best of Show," which included 13 hospitals and health systems winning in that category for their outstanding creativity and breakthrough advertising.

Additional awards were presented to healthcare organizations, including 530 gold awards, 352 silver awards, and 238 bronzes.


Best of Show Winners List

Atrium Health
Total advertising campaign: Atrium Health Brand "Live Fully"

Catholic Health
Radio advertising-single: Brand 2.0
Agency: Real Chemistry

Children's Health
TV advertising-single: "Incredible. Together." anthem
Agency: Colle McVoy

Fred Hutchinson Cancer Center
Outdoor: Fred Hutch brand campaign
Agency: Cronin

HCA Healthcare
Total advertising campaign: HCA Healthcare enterprise "We Show Up" campaign
Agency: BPD Advertising

Mass General Cancer Center
TV advertising-single: Cancer Center
Agency: BoatHouse

Penn Medicine Basser Center for BRCA
Integrated marketing campaign: Basser Center for BRCA: "Do You Have It?"
Agency: TILT

Richmond University Medical Center
Installations: "Clean hands start here" kiosks
Agency: DavidHenry Marketing & Media

Silver Cross Hospital
Special event: Inaugural "Silver Social"

UChicago Medicine
Integrated marketing campaign: UChicago Medicine Corner Children's Campaign
Agency: SPM, part of SPM Group

University of Maryland Medical Center
Magazine Advertising-single: "Shock Trauma," Gala program advertisement

Wellstar Health System
Installations: Vehicle rebranding—pediatrics

White Plains Hospital
Website: White Plains Hospital Website
Agency: Coffey Communications

Melanie Blackman is a contributing editor for strategy, marketing, and human resources at HealthLeaders, an HCPro brand.

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