Check out the most-read marketing articles from the past year.
The Exec: Ascension's Chief Experience Officer
Carol Campbell, who serves as senior vice president and chief experience officer for Ascension, shares the importance of consumer experience work.
How Healthcare Marketers are Innovating to Address Workforce Struggles
Marketing executives shared creative strategies that their teams have used to address workforce issues during the recent Healthcare Workforce of the Future roundtable event.
Successful Consumer-Led Marketing Strategies
Virtua Health's chief marketing officer details the health system's strategic marketing innovations that have led to successful service to patients and consumers.
Opening the Digital Front Door with Banner's Chief Marketing Officer
Alexandra Morehouse shares insights into the evolution of data and marketing in healthcare and digital transformation strategies.
How Healthcare Marketers Can Drive Change—Right Now
Monigle managing principal, Justin Wartell, talks about the challenges healthcare marketers are facing and shares strategies to keep up with the competition.