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eHealthcare Recognizes Top Health System Leaders in Digital Engagement

Analysis  |  By Melanie Blackman  
   December 07, 2022

Hackensack Meridian Health and Stanford Medicine Children's Health were among the top organizations recognized for their overall digital approach.

eHealthcare recently announced the winners of the 23rd Annual eHealthcare Leadership Awards, which recognized more than 250 healthcare organizations as winners of 28 digital engagement awards. This year, the awards theme was "humanity," which celebrated the contributions that healthcare organizations make towards community health and well-being.

Each category has several award levels including platinum, gold, silver, and distinction, which were selected by 143 healthcare digital marketing experts serving as judges.

The Leadership Awards includes the Mark Gothberg eHealthcare Organizational Commitment Award, which is the highest honor award and recognizes organizations that excel in leadership, innovation, and commitment in their overall digital approach and strategy.

Hackensack Meridian Health, an integrated healthcare network based in New Jersey, and Stanford Medicine Children's Health, a pediatric and obstetric health system based in California, were among the four winners of the prestigious award.

"Now more than ever, Hackensack Meridian Health is committed to making healthcare easier to access and manage for the communities we serve," Robert C. Garrett, FACHE, CEO of Hackensack Meridian Health, said in a statement. "This recognition is no small feat, and only made possible by our talented team members, dedicated to connecting patients and providers to create the best possible healthcare outcomes."

Additional health system winners include:

Best Long Video Content- Over 2 minutes

  • Gold: Southeast Georgia Health System, UC Davis Health, UCLA Health
  • Silver: Hackensack Meridian Health, The Ohio State University Wexner Medical Center
  • Distinction: The Ohio State University Wexner Medical Center, UC San Diego Health

Best Short Video Content – 2 Minutes or Less

  • Platinum: AdventHealth, University Hospitals, Duke Health
  • Gold: Froedtert & the Medical College of Wisconsin, Inspira Health, Munson Healthcare
  • Silver: Middlesex Health, UCLA Health, Dartmouth Health
  • Distinction: NYC Health + Hospitals, The Ohio State University Wexner Medical Center

Best Email Content – Series

  • Platinum: Virtua Health, Atrium Health Levine Children's
  • Gold: Virtua Health, University Hospitals-Cleveland
  • Silver: Ochsner Health, Northwell Health
  • Distinction: CHI St. Vincent

Best Email Content – Individual Email

  • Platinum: Baptist Health, Hackensack Meridian Health
  • Gold: Prisma Health
  • Silver: UCLA Health
  • Distinction: Munson Healthcare

Best Use of Artificial Intelligence in Healthcare Marketing

  • Platinum: RWJBarnabas Health
  • Gold: Ochsner Health
  • Silver: UCLA Health
  • Distinction: Atrium Health, Boston Children's Hospital

Best COVID-19 Pandemic-Related Communications

  • Platinum: Providence, University of Texas Medical Branch
  • Gold: UC San Diego Health, SoutheastHEALTH
  • Silver: advocate Aurora Health, UPMC
  • Distinction: Arkansas Children's, Dartmouth Health

Best Digital Leadership in Health Equity, Diversity, and Inclusion

  • Platinum: UCLA Health
  • Gold: Renown Health
  • Silver: Baystate Health
  • Distinction: Cone Health

Best Overall Internet

  • Platinum: Hackensack Meridian Health, Jefferson Health
  • Gold: University of Iowa Health Care, Mayo Clinic
  • Silver: Torrance Memorial

Best Integrated Marketing Campaign

  • Platinum: Atrium Health, Northwell Health, Southeast Georgia Health System
  • Gold: Weill Cornell Medicine, Northwell Health, UCLA Health
  • Silver: Med Center Health, Centra Health, Baptist Health
  • Distinction: Valley Health System, IU Health, Johns Hopkins Medicine

Best Digital Marketing Campaign

  • Platinum: Ochsner Health
  • Gold: AdventHealth, Northwell Health
  • Silver: Advocate Aurora Health, Valley Health System
  • Distinction: Advocate Aurora Health

Best Mobile App

  • Gold: Northwell Health
  • Silver: Stanford Children's Health, Ochsner Health
  • Distinction: Hackensack Meridian Health

Best Social Media

  • Platinum: AdventHealth, Ochsner Health, Mount Sinai Health System
  • Gold: Med Center Health, University Hospitals-Cleveland
  • Silver: Cook Children's Health Care System, Hackensack Meridian Health

Best Healthcare Content

  • Platinum: Baptist Health South Florida, Ochsner Health, University of Utah Health, Cook Children's
  • Gold: Children's Health, Baystate Health
  • Silver: Penn Medicine
  • Distinction: Yale New Haven Health System, Virtua Health

Best Healthcare Podcast

  • Platinum: Weill Cornell Medicine
  • Gold: Cook Children's Health Care System, UCLA Health
  • Silver: The Ohio State University Wexner Medical Center
  • Distinction: University of Maryland Medical Center

Best Overall Digital Patient Experience

  • Platinum: Stanford Children's Health, Northwell Health
  • Gold: Advocate Aurora Health
  • Silver: Providence
  • Distinction: Advocate Aurora Health

 

Entries for the 2023 eHealthcare Leadership Awards will be accepted starting May 1, 2023.

Melanie Blackman is a contributing editor for strategy, marketing, and human resources at HealthLeaders, an HCPro brand.


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