Hospitals continue to be busy places, COVID-19 or not. Physicians, interns, nurses, other staff, patients and their families, visitors, and pharma representatives, constitute a big captive audience for a firm looking to position some offerings to them, especially those in healthcare marketing.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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