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How CVS is using IBM Watson's AI to encourage people to get their flu shots

By Adweek  
   November 29, 2021

With flu season bearing down and the pandemic still in full swing, CVS is rolling out new ways to encourage customers to get their flu shots using artificial intelligence (AI). The pharmacy chain has teamed up with IBM Watson Advertising to create a campaign of personalized mobile messaging that attempts to identify and target at-risk areas before the flu hits. 

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