For weeks, Mass General Brigham has splashed its teal ads across newspaper pages, television screens, and the Internet to rally support behind its proposed $2.3 billion expansion. The campaign, which experts estimate cost millions of dollars, has angered competitors and a legislator, who say the health system is using its deep pockets to relay misleading information to regulators and the general public.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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