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Most read Marketing Articles of 2021

Analysis  |  By Healthleaders  
   December 09, 2021

These are the top read HealthLeaders' marketing articles for 2021.

REBRANDING DURING A PANDEMIC: Q&A WITH MASS GENERAL BRIGHAM CMO

Mark Bohen, MBA, shares insights into the Boston-based healthcare system's marketing strategies, how the pandemic has affected them, and what marketing strategies are still to come.

CONSUMER-FIRST FOCUS AT ADVOCATE AURORA HEALTH

Chief brand and consumer experience officer, Kelly Jo Golson, details the strategies behind the health system's consumer-first focus.

WAKE FOREST BAPTIST HEALTH AND ATRIUM HEALTH UNITE UNDER ONE BRAND

Atrium Health acquired Wake Forest Baptist Health in October 2020.

HOW LIFEPOINT USES MARKETING TO DRIVE ITS MISSION

Kathy Winn, MBA, FACHE, vice president of strategic marketing at LifePoint, shares how the organization's marketing strategy operates with its mission at the forefront.

SIX-PEAT! MAYO CLINIC NAMED NATION'S TOP HOSPITAL BY U.S. NEWS & WORLD REPORT FOR 6TH STRAIGHT YEAR.

The 32nd annual version of widely read rankings featured mostly the same top 20 hospitals that make the list in year's past.

BLUE SHIELD OF CALIFORNIA, VENUS WILLIAMS TEAM UP TO ADDRESS IMPLICIT BIASES IN HEALTHCARE

The nonprofit health plan's advertising campaign, titled "Hear Me," will feature Williams among several other women who will address topics including race and gender biases in healthcare.

VP OF MARKETING AND COMMUNICATIONS JOINS STONY BROOK

William Warren will lead marketing and communications for Stony Brook University's academic and research enterprise, Stony Brook Medicine, and Stony Brook Medicine Healthcare System.

NEWYORK-PRESBYTERIAN ENCOURAGES HEALTH EMPOWERMENT IN 'STAY AMAZING' CAMPAIGN

This is the first new brand campaign for the academic healthcare system in more than a decade.

SUMMIT CITYMD UNVEILS NEW BRAND IDENTITY, LOGO

The physician-owned and physician-led integrated primary care organization will now be known as Summit Health.

REBRANDING DURING A PANDEMIC: Q&A WITH MASS GENERAL BRIGHAM CMO

Mark Bohen, MBA, shares insights into the Boston-based healthcare system's marketing strategies, how the pandemic has affected them, and what marketing strategies are still to come.


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