Check out the most-read Marketing articles from the past quarter:
GA Gov. Signs Law Banning 'Medical Title Misappropriation'
https://www.healthleadersmedia.com/marketing/ga-gov-signs-law-banning-medical-title-misappropriation
Peach State clinicians who violate it risk censure from their respective professional credentialing boards.
Sentara Unveils New Branding
https://www.healthleadersmedia.com/marketing/sentara-unveils-new-branding
The organization will undergo a multi-year process of updating its logo throughout its service areas in Virginia and North Carolina.
UnityPoint Marketing Exec Says 'Why Not?' to Creating Strong Brand Loyalty
Mallary McKinney shares her retail-inspired marketing strategy and discusses the importance of creating a strong brand promise.
Consumers' Views on Healthcare Remain Flat and Unchanged
https://www.healthleadersmedia.com/marketing/consumers-views-healthcare-remain-flat-and-unchanged
Healthcare marketers have the opportunity and obligation to grow consumer and staff engagement in 2023.
Industry Stakeholders Divided on GA 'Truth and Transparency' Act
Physician leaders and advanced practice nurses have different opinions on the Health Care Practitioners Truth and Transparency Act taking effect in Georgia on July 1.