"[The organization] has a new name and a new look, one that reflects the significant growth and interdependence of our health system and sets the stage for future," CEO Joanne Conroy, MD, said.
The health organization, previously known as Dartmouth-Hitchcock Health, based out of Lebanon, New Hampshire, has a new name and logo.
Following a three-year strategic plan to integrate the growing system, president and CEO, Joanne Conroy, MD, introduced the organization's new branding in a video released to the media this afternoon. Moving forward, the health system will be Dartmouth Health
"[The organization] has a new name and a new look, one that reflects the significant growth and interdependence of our health system and sets the stage for our future," CEO Joanne Conroy, MD, said in a statement.
Additionally, she said that the organization wants "our patients, our communities, and the broader medical community to know that no matter where they connect with the Dartmouth Health system, they'll have access to the full power and resources of New Hampshire's only academic health system, right here, close to home with people they know and trust."
Dartmouth Health is the Granite State's only academic health system and has ongoing academic relationships with Geisel School of Medicine at Dartmouth and Dartmouth. The organization serves communities in New Hampshire, Vermont, and across New England, and is based out of Dartmouth Hitchcock Medical Center.
The health system also includes:
- Alice Peck Day Memorial Hospital, located in Lebanon, New Hampshire
- Cheshire Medical Center in Keene, New Hampshire
- Mt. Ascutney Hospital and Health Center in Windsor, Vermont
- New London Hospital in New London, New Hampshire
- Dartmouth Health Clinics, 24 locations across New Hampshire, including the newly renamed Dartmouth Cancer Center and Dartmouth Health Children's
- Visiting Nurse and Hospice for Vermont and New Hampshire, offering in-home care for 140 communities across both states
Jennifer E. Gilkie, system vice president of communications and marketing, shared a statement expressing that this is the perfect time for the health system to unveil its new branding.
"Spring is the season of rebirth and renewal, and is an ideal time to introduce Dartmouth Health. This evolution is long overdue and it positions our system for the future. We are grateful for our creative partners and our communications colleagues across Dartmouth Health for their committed and collaborative efforts on this dynamic rebranding initiative over the past nearly three years," she said.
The brand identity, which will phase in over the next two to three years, has already begun, first with the health system's website. The health system will continue to update branding on collateral materials, digital assets, and publicly visible elements including facility signage and employee badges. To reduce costs and minimize waste, the organization will update the majority of branded assets during a normal replacement cycle or when inventory levels are low.
Melanie Blackman is a contributing editor for strategy, marketing, and human resources at HealthLeaders, an HCPro brand.