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Opinion: The hospital marketing machine

By Wall Street Journal Opinion  
   January 19, 2023

Regarding Brenda Cronin's "Is Experience Always Necessary?" (op-ed, Jan. 4): Practicing medicine for the past 25 years, I have seen the shift of hospital administrations' mission from caring for patients to making money. Each hospital now has a marketing machine constantly developing slogans to show the public we care more than our rivals. My favorites are "patient-focused care" and "Covid clean."

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