For 27 years, the name Centura Health has stood atop hospitals in Colorado, one of the largest systems in one of the nation’s most competitive healthcare markets. And it will disappear in the coming months.
A news release earlier this month announced that the Centura name, logo and brand "will be retired over the next year." The reason for its demise is due to the divorce of the two separate health systems whose partnership created the Centura joint venture in the first place — CommonSpirit Health and AdventHealth.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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