What exactly is MedicalRecords.com? A health database? A doctors' community? An encyclopedia site? Not exactly. It's a lead generation startup for the electronic medical records sector. Sound boring or cryptic? Here's why it's not. The startup has developed a platform for connecting doctors with EMR providers in a meaningful way. On MedicalRecords.com, doctors fill out some information on their practice and what kind of technology they're looking for, and MedicalRecords.com's engine finds a few EMR software makers that fit.