A consumer-oriented health-care system could be the wave of the future if the initial public offering of a company called Castlight Health Inc. is any indication. In its first few minutes of its first trading day Friday, shares of Castlight more than doubled from their original $16 strike price on Friday, rising to $37.95 in recent action. Castlight is one of several companies sprouting up that specializes in making patients more knowledgeable as consumers when it comes to obtaining health care. The company offers services and software that can compare health care costs and value.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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