The physician ratings on popular patient-review websites did not match formal patient surveys about the same doctors and other measures of quality care in a new study. "This is really the first study of its kind with legitimate measures of quality of care," said Bradley M. Gray, a researcher for the American Board of Internal Medicine (ABIM) in Philadelphia and coauthor of the new research letter. It didn't appear that online star ratings would direct patients to any better or worse doctors, Gray said, but they also may not be very useful for patients.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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