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More health insurers competing in individual coverage market

 |  By HealthLeaders Media Staff  
   August 18, 2008

With 47 million uninsured and a sagging economy, consumers around the nation are finding one good sign in the nation's healthcare system: a growing competition in the sale of individual policies. As more people are forced to shop for their own insurance, they'll discover more companies competing in the individual market than a few years ago. The result is an array of policies, and a broader spectrum of prices. The rivalry increases the chance of consumers finding something they can afford, but insurers are continuing to reject people with chronic medical problems and charge premiums that many others still can't afford.

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