Commentary: Marketing Mortality Rates
Here's a tagline for your next ad: "Our hospital kills fewer patients than the other guys!" No wait-that doesn't sound quite right. +
Gienna Shaw, for HealthLeaders Media
September 3, 2008
Audio: Increase Member Satisfaction
Stan Nowak, CEO of Silverlink, discusses the importance of member communication and how healthcare companies can learn from consumer industries. +
Les Masterson, for HealthLeaders Media
September 3, 2008
Magazine: Quality Management Pays
An anesthesiology group's Web-based tool is now standard in a North Carolina system's hospitals. +
Philip Betbeze, for HealthLeaders Magazine
August 2008