Hospital crisis communications and social media

There are many ways that social media tools can benefit a hospital, but there's a powerful use that sometimes gets overlooked: crisis communications. For the past week Innovis Health in Fargo, ND, has been threatened by flooding from the Red River. For several days, Innovis was the only hospital fully open in Fargo and remains the site for Blackhawk helicopter evacuation landings, the Red Cross, a VA satellite office, and more. Innovis used social media for outreach communications, working around the clock to gather information from Innovis staff, write blog updates, and post to its Twitter feed.