100 Ways for Hospitals, Health Systems to Twitter

Social networking is changing the way hospitals and health systems communicate with patients, potential customers, and the healthcare system at large. In this column by senior marketing editor Gienna Shaw, she provides examples of how health leaders are using new media, such as Twitter, Facebook, and YouTube. She also gives some examples as how not to use these Web sites, such as organizations going overboard with fun, but meaningless posts and others that don’t offer enough personality.