Patient acquisition versus retention: Which is more effective? That's a contentious issue in the minds of many practitioners when assessing strategic options to grow their healthcare practices. Since statistics show that acquiring a new customer costs five times more than retaining one, you may expect that retention efforts always get the lion's share of the marketing budget in most organizations.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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