The emails from UnitedHealth Group managers were filled with exclamation marks and pleasantries about the weather. But the underlying message to doctors in late 2020 was persistent and urgent: Hit your targets to see more patients. We need to bring in more money. At the time, deaths from COVID-19 were surging, and no vaccine was available. But inside a UnitedHealth practice, the '#1 PRIORITY' became documenting older patients' chronic illnesses to generate more revenue from the federal government, the emails show.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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