Places like Jefferson Healthcare are in a precarious position. Rural maternity wards are almost always financial black holes, a reality that has forced several in Washington to close in recent years, including one in Toppenish last year and at Naval Hospital Bremerton, which stopped delivering babies in 2022.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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