North America's three biggest measles outbreaks continue to balloon, with more than 2,500 known cases; three people have died in the U.S. and one in Mexico. It started in the fall in Ontario, Canada; then took off in late January in Texas and New Mexico; and has rapidly spread in Chihuahua state, which is up to 786 cases since mid-February.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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