Highmark is adding more than 1 million members through an affiliation with Blue Cross Blue Shield of Kansas City, the health insurers announced Thursday. The deal, which is expected to close next year pending regulatory approval, will make Highmark the third largest Blue Cross Blue Shield-affiliated organization in the country with more than 8 million members. It also represents the Pittsburgh-based insurer's first time breaking out of the East Coast. As of now, Highmark's footprint is limited to Pennsylvania, Delaware, West Virginia and New York.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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