After Arkansas Blue Cross & Blue Shield's worst financial loss ever and forecasts of more red ink this year, President and CEO Curtis Barnett is facing an inflection point in the health industry head-on. ABCBS has been a mainstay in Arkansas health care for 77 years. After a $226.2 million loss in 2024, Barnett is expecting a smaller loss in 2025.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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