Cigna Rebrands Holding Company, Subsidiaries

The initiative, which changes the holding company's name to The Cigna Group, reflects the corporation's growing portfolio.

Cigna is evolving its brands to be more in line with the company's businesses, the major payer announced.

The rebrand sees the holding company's name change to The Cigna Group, while Cigna Healthcare will be the health benefits provider, and Evernorth Health Services will provide pharmacy, care, and benefits solutions.

"Over the last several years, we’ve built a diverse portfolio of leading capabilities to serve more people across our businesses," Lou Aversano, Cigna's chief brand and marketing officer, said in a statement. "Now, we are evolving our brand architecture to reflect how we are serving the breadth of our relationships today and into the future."

Cigna has maneuvered strategically to better serve its customers and clients, which includes expanding its reach in the Affordable Care Act marketplace. Last summer, the company announced it would branch out to three new states—Indiana, South Carolina, and Texas—as well as 50 new counties in Georgia, Mississippi, and North Carolina.

The payer also announced Medicare Advantage expansion for the fourth consecutive year, growing its offerings to 106 new counties in 2023.

Meanwhile, Cigna's rebranding efforts follow similar initiatives by other payers recently.

In March 2022, Anthem announced it would change its name to Elevance Health to reflect its commitment "to elevating whole health and advancing health beyond healthcare."

Humana also restructured last year, breaking down into two business units: Insurance Services and health services, CenterWell.

Payer giant UnitedHealth Group has operated health benefits under UnitedHealthcare and other services by Optum.

Rebranding is one of the ways companies can get a facelift to grow their presence and appeal.