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Humana's New Med Supp Chief IDs Strategic Focus

Analysis  |  By Laura Beerman  
   July 20, 2022

Fred Roth will lead daily operations as new Medicare supplement president.

Humana's Medicare Supplement (Med Supp) division has a new leader with expertise in operations, organizational strategy, program readiness, and employee productivity: Fred Roth.

To HealthLeaders, Roth stated: "We are focused on developing strong relationships and simplifying processes and introducing automation to continue removing barriers to entry and growing our broker distribution footprint."

Roth lends agent and broker experience from his prior role with Aetna, where he began as national director of Medicare Supplement New Business and Broker Contracting & Commissions. His later roles for the organization included executive director and COO for Med Supp.

Roth alluded to this agent focus in the Humana announcement: "I'm so excited to be part of this Humana team, largely because we strive to put the member first in all we do, but also because I know how important it is to Humana to support the careers of the agents we work with."

Roth's new role includes expanding Humana's range of Med Supp policies and plans.

Roth adds: "Humana is dedicated to having strong offerings that meet the unique needs of each individual member, whether they choose a full-service Medicare Advantage plan or Original Medicare with a Medicare Supplement policy. About 10,000 seniors age into Medicare every single day, and it is my job to ensure those who opt for a Humana Medicare Supplement Policy receive long-term value and top-notch support from our team."

Humana is the nation's second-largest Medicare Advantage insurer, with more than five million members, and with the seventh-largest Med Supp enrollment at 320,000.

From the press release, Roth also stated: "Humana is a leader in Medicare because we understand what seniors need, and we deliver on that every day."

Laura Beerman is a freelance writer for HealthLeaders.


KEY TAKEAWAYS

Roth will lead a division that represents roughly 6% of Humana's total enrollment.

His prior roles include Med Supp COO for Aetna and most recently, VP and strategy advisor for Humana Medicaid.

Roth identified Humana's Med Supp focus areas in an exclusive quote with HealthLeaders.


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