UnitedHealth Group's Optum health services business is working on its own turnaround that includes leaving some markets and ending contracts with medical care providers that aren't aligned with the company's strategy. For years now, Optum has grown its medical care provider network with parent company UnitedHealth becoming a model mimicked by rivals whereby a payer – the health insurance company UnitedHealthcare – and a provider of medical care services in Optum are under the same umbrellas. But UnitedHealth and Optum executives Tuesday admitted that model hasn't been fully aligned as it should be so they are scaling back to make sure the value-based care approach is working to make sure patients get the right care, at the right time and in the right amount.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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