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The Top-Ranked Health Insurers of 2023

Analysis  |  By Jay Asser  
   February 24, 2023

Insure.com compared payers in various categories to review and rank the best companies currently.

Kaiser Permanente is the best health insurer for 2023 based on its customer satisfaction and other factors, according to Insure.com.

The website's rankings are based on National Association of Insurance Commissioners' complaint data and National Committee for Quality Assurance (NCQA) ratings, as well as on a survey of 1,500 insurance consumers asking how insurers fare in multiple categories.

The survey results accounted for 60% of the total score, while the NCQA made up 25% and the NAIC figured for 15%.

Kaiser garnered the top spot with a rating of 4.164 out of five stars, followed closely by UnitedHealthcare with 4.158 and Aetna at 3.8.

"Consumers certainly want to save money and receive a low premium when choosing an insurance company. However, it is important to also consider factors such as financial ratings, regulatory compliance and customer satisfaction," said David Marlett, managing director, Brantley Risk & Insurance Center at Appalachian State University, and an Insure.com editorial advisor.

"These rankings incorporate all of these issues and provide the consumer with a more comprehensive approach to evaluating insurance options."

Best health insurers of 2023:

1. Kaiser Permanente, 4.16

2. UnitedHealthcare, 4.15

3. Aetna, 3.8

4. Elevance Health, 3.63

5. Humana, 3.61

6. BCBS Michigan, 3.5

7. Blue Shield of California, 3.3

8. Florida Blue, 2.98

9. Molina Healthcare, 2.96

10. Cigna, 2.9

Best health insurers by category:

Best for customer satisfaction: Kaiser Permanente

Best for ease of service: Kaiser Permanente

Best for policy offerings: Kaiser and Blue Shield of California

Best digital experience: Aetna

Best for seniors: Humana

Best for low deductibles: Blue Shield of California

Best for its provider network: Elevance Health

Best for its referral policy: UnitedHealthcare

Most likely to be recommended to others: Kaiser Permanente

Most trustworthy: Kaiser Permanente

Best for renewals: Elevance

Jay Asser is the contributing editor for strategy at HealthLeaders. 


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