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BrightStar Care Promotes Teresa Celmer to Chief Marketing Officer

Analysis  |  By Jasmyne Ray  
   March 30, 2023

Celmer is a 'trailblazing marketer,' CEO says.

BrightStar Care, a home care franchise, has promoted Teresa Celmer to chief marketing officer. Celmer previously served as the franchise's senior vice president of marketing and has been with the organization since 2019.

"Teresa Celmer truly embodies the heart and soul of BrightStar Care, and through her tremendous work, she has taken the brand to extraordinary heights," Shelly Sun, founder and CEO of BrightStar Care, said in a statement.

"The state of the healthcare workforce has fluctuated over the years, and being the solution-oriented professional she is, Teresa has swiftly pivoted marketing efforts toward attracting healthcare workers," Sun said. "Teresa is a trailblazing marketer who focuses on the interconnectedness between our customers, staff, and partners and strategically aligns marketing to fit each audience seamlessly."

As CMO, Celmer will manage the vision, leadership, and execution of all BrightStar's marketing program and initiatives under the BrightStar Group Holdings umbrella. This includes BrightStar Care, BrightStar Senior Living, and BrightStar Care Homes.

She'll also oversee the development and execution of the franchise's long- and short-term marketing strategies to accelerate brand awareness and increase brand sales and customer count.

"I'm thrilled to be stepping into the role of chief marketing officer of BrightStar Care and am expertly positioned to continue leading the BrightStar Care marketing team with passion and excellence," Celmer said in a statement. "From the start, I have been committed to BrightStar Care's vision of enriching lives, and I am ready to continue leading the brand forward through creative and innovation channels."

Jasmyne Ray is the contributing editor for revenue cycle at HealthLeaders. 

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