Skip to main content

Careers in Aging Week 2023 Spotlight: Recruitment and Retention Best Practices

Analysis  |  By Jasmyne Ray  
   March 31, 2023

Here's a roundup of four HealthLeaders articles on recruitment and retention strategies.

This week is Careers in Aging Week, dedicated to celebrating employees and bringing attention to the different career opportunities in aging services.

It's anticipated that by 2030, about 20% of the nation's population will be over the age of 65 and potentially require some type of aging service. In the meantime, providers and agencies are making efforts to bolster their workforce amid a persistent shortage affecting the healthcare sector.

Here are four HealthLeaders articles that illustrate recruitment and retention best practices for aging services.

How One Rural Home Health Agency Is Making It Work In a Competitive Market

Clarion Forest Visiting Nurses Association provides home health care to Clarion, Forest, and Jefferson counties in Pennsylvania, which are largely rural. In addition to having to compete with larger organizations offering higher wages, Lisa Steiner, CFVNA's CEO and CNO, said she and other providers struggle to find talent that want to live and work in the area.

Despite financial strains due to low reimbursement rates, Steiner and her staff do the best with what they have, boasting a family oriented workplace culture and a community that's proud and appreciative of the work they do.

Help Wanted: Q&A w/ Bayard Advertising SVP

The current job market is highly competitive, and a lackluster job posting and non-user-friendly application process can drive away potential employees.

A job posting should detailed and clearly illustrate all expectations and requirements for the role, according to Eric Holwell, senior vice president of strategy at Bayard Advertising. The application process should also be intuitive and able to be completed quickly.

Set Your Caregivers up for Success: Q&A with Aishling Dalton-Kelly Part One and Two

More than half (57%) of caregivers quit within the first 90 days of joining an agency, which Dalton-Kelly attributes to agencies hiring just to have someone on staff, rather than someone who really understands the role of a caregiver. By equipping caregivers with the resources they need, whether it's an employee manual or training program, from the beginning, agencies are setting them up to be successful in the field.

In part two, Dalton-Kelly makes a case for caregivers given a voice in upper management within agencies, as well as ensuring that they know their rights and how to advocate for themselves.

Jasmyne Ray is the revenue cycle editor at HealthLeaders. 

Get the latest on healthcare leadership in your inbox.