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Round Up: Private Duty Growth Insights

Analysis  |  By Jasmyne Ray  
   August 18, 2023

The private duty sector is booming post-COVID, so small agencies and franchises alike must be strategic with their growth efforts.

Much like home health, the private duty sector has seen substantial growth over the last few years. With 20% of the nation's population anticipated to be at or over the age of 65 by 2030 and potentially in need of caregiving services, it's important that agencies be strategic in their growth and marketing efforts and adapt quickly to change.

Here are recent HealthLeaders stories featuring business insights from private duty executives and franchisees:

Papa's Place Founder on Pandemic Pivots and Consistency

Nicole Haney, owner and founder of Papa's Place Adult Day Center, had no intentions of entering the home care space, but when COVID hit, it was a necessary change that ultimately paid off.

Once they began offering home care services, the business took off, according to Haney. Despite a small marketing budget, Papa's Place was able to build on its consistency with clients to build a reputation.

"It literally made the difference for us," she said. "Everything that we've built has been organic."

Seniors Helping Seniors Franchise Continues 2023 Growth, Shares Best Practices

Within the first quarter of 2023, Seniors Helping Seniors opened six new locations, completed eight agreements to establish a presence in 14 new territories, and they're just getting started.

The key to their growth strategy has been finding franchise owners with "a passion and energy to deliver high-quality care to seniors," according to franchise consultant, Dave Wagner.

Dadong Wan is one of those people, having opened his franchise location in April. Having previously worked as a technology consultant, he was inspired to enter home care after struggling to find a reliable caregiver for a loved one.

For others who may be interested in becoming a home care franchise partner, he advises that they find the right system with the right model for them.

Jasmyne Ray is the revenue cycle editor at HealthLeaders. 

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