The United States is on the brink of a silver tsunami. By 2030, 24 million people will require long-term care—about double the number who need it today—and our healthcare system is ill-equipped to support them all. Family members and their communities—children, spouses, grandchildren, cousins, and friends—will need to fill the gap. But our system isn’t designed to support this shift in household decision-making.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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