The initiative is likely to reduce the claim costs of insurance companies as it will help reduce fraud and provide seamless medical assistance to customers, insurance officials said. The General Insurance Council on Wednesday launched the ‘Cashless Everywhere’ initiative aimed at making cashless treatment available for policyholders even in non-empanelled hospitals registered under the Clinical Establishment Act. “Apart from being a great customer convenience and experience-centric initiative, this will also aid in better cost management.