Ad execs remain most confident of online media, but that sentiment is eroding fast

Advertiser Perceptions Inc., which conducts semi-annual surveys of top advertiser and agency executives, is releasing the first in a series of bi-monthly polls tracking the confidence top ad execs have in spending budgets across the major media. The first in this new series of Advertiser Optimism Reports indicates that the ad industry continues to have a great deal of optimism for online media. But it also shows it is waning fast, dropping at a faster rate than any other major medium.