Adventist Health System Rebrands as AdventHealth

With the new name, the faith-based health system says it 'will move to being one consumer-centric, connected and identifiable national system of care for every stage of life and health.'

Adventist Health System is changing its name to AdventHealth.

The Altamonte Springs, Florida-based health system said its nearly 50 hospitals and hundreds of care venues in 10 states will adopt the AdventHealth name and logo beginning Jan. 2, 2019.

"We are transforming to be a more consumer-focused healthcare system to better meet the needs of those we care for and the communities we serve," Adventist CEO Terry Shaw said in a media release.

"Becoming AdventHealth allows us to be a fully integrated and distinguishable health system across all aspects of the care continuum, while also speaking to our Christian healing ministry, message of wholeness and our rich Seventh-day Adventist roots," Shaw said.

Adventist will launch a "transition campaign" next month that will include TV and print ads in markets across the country. New signage and optics at hospitals and other care venues will be installed when the name change takes effect Jan. 2. Joint venture facilities will not change names.

Adventist did not say how much the rebranding will cost, but stressed that the health system is not changing owners, business structures, or its faith-based mission.  
 
"We want our hospitals and care sites to be places where people can experience hope as well as healing," Adventist Board Chair Gary Thurber said.

"The AdventHealth name so appropriately expresses that sense of expectation and optimism while also connecting with our promise of wholeness and our rich faith-based heritage,” he said.