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Anti-smoking spot features singing cartoons

 |  By HealthLeaders Media Staff  
   January 23, 2008

For its Truth campaign, the American Legacy Foundation is featuring cartoon characters and real actors singing a sarcastic song called the "Magical Amount," a reference to the level of nicotine needed to addict smokers without making them sick. Foundation officials said the use of the cartoon characters is a move both to refresh the now two-year-old Truth creative and to use the mix of live-action and computer-generated animation seen in other spots targeting a teen audience.

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